国际市场营销
课程设置简单地说,这是一个让学生掌握透彻市场营销的基本理论,并应用于现实世界的国际范围内各种商业挑战的专业。该学位是受市场营销学会(CIM)认可的。
课程包括了必修课(100学分)和选修课(20学分)。
必修课
The International Business Environment
International Marketing
Market Analysis
International Brand Management
International Marketing Communications Management
Dissertation in Marketing
Marketing Research
Consumer Behaviour
Principles of Marketing
选修课
Managing Design and Product Development
Performance and Decision Management
Customer Relationship Management
Small Business Marketing and Management
E‐Marketing
Food Policy and Marketing